•  Some Lush products might not be accessible to low income earners as the average price of their product is $30 AUD, which is considered to be slightly above average pricing when compared to similar products in the market. 

 

• There are many Similar competitor brands on the market such as Sukin, which is less costly in comparison to Lush.

 

• Products with fresh ingredients have a quick expiration date which will be off putting for some consumers as they want a product to last as long as possible.

 

• The concept of no packaging or minimal packaging cheapens the perception of the product and makes it look less appealing to consumers.

 

• Some consumers might choose to affiliate themselves with more fashionable brands such as MAC cosmetics in order to fit in with their peers.

 

• It could be a problem in hot climates because of the perishability of the products.

 

• Due to the fresh nature of their products, it might not be understood in some countries.

 

Lush has always followed a CSR strategy from the beginning of the business, and has remained their core competency throughout the years as the company has grown. This strategy is benefiting the environment, all the stakeholders involved in their business practices and acts as a positioning tool for them as it differentiates them from competing brands. The companies transparency and accountability for their practices means they meet not only the triple bottom line including; people, planet and profit but have also made it their missions to incorporate local cultures into their practices worldwide, making them a unique and invaluable contributor to the shifting business world of ethical and sustainable practices.